May the logos of famous fashion brands represented in the form of a pastiche referring to the idea of “social distancing” infringe copyrights?
For over half a year the world has been functioning in a new mode of “lockdown” and “social distancing”. Although we are gradually becoming used to the new reality as time goes by, we should still remember what important message is carried by these notions to all of us.
To respond to this new difficult challenge of today, the appropriate steps have been taken by many famous brands, starting from those in motor industry, across food sector, ending in fashion brands.
The incorporation of the idea of social distancing into trademarks demonstrates how, through the so-called “being up to data”, brand owners can take the opportunity to additionally refresh recognition of one’s brand on the market.