Everyone can see what a trademark is like… but, is it always so obvious indeed? Part II
As I have already mentioned in my first article in this series (“Everyone can see what a trademark is like…” Part I), a trademark, according to legal definition, is any sign which is capable of distinguishing the goods of one undertaking from those of other undertakings, and which can be represented in the Trademark Register in a way that allows to determine clearly and precisely the subject of granted protection.
Yet another kind of trademarks – apart from those which are the most popular, such as word, word-figurative, or figurative marks – is a positional trademark.
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European Trade Mark Attorney